Marketing 101: Part 1

Welcome back!

I’ve spent the last few days going over some of the stuff I’d saved from last years 30 Day Challenge and remembered some great gems. I posted some of my favorites over on Annie Anderson | Blog so I won’t rehash them here but I do want to talk about marketing.

Perhaps you’ve heard it said that your business is “only as good as your marketing” and I would agree with that. I mean, how in world are your customers going to find you otherwise? Sure, there’s word of mouth or viral marketing but how do you get that point in your business does “go viral?”

Well, the short answer is that you have to have something so spectacular or so unusual or so rememberable or whatever that it spreads like wildfire. How often does that happen? Probably not much. But it can happen. The question then is, how do we make it happen?

I’ve noticed several websites in recent weeks that are using tools to get you tell to your friends and family when you sign up. This is also what hotmail did when they launched – tell your friends and family your new email address and in that message, there was a link so they could get one too. Pretty soon it seemed like everyone had a hotmail email address. Google did something similar with gmail originally as well. They gave you “invites” so you could invite your friends and family to try gmail and you could only get a gmail account if someone invited you. It worked like a charm also.

wildfire-small.jpgSo that’s one way – create a wildfire by asking your customers to tell everyone they know and making it super easy for them to do so.

But marketing is much more than getting your customers to be your billboards and spokespeople. A well rounded marketing campaign will include other advertising mediums as well such as print (newspapers, press releases, flyers) and a direct mail campaign. Now, these things might be slightly different for online and offline businesses but advertising, no matter the business, is essential to your bottom line.

As a direct response copywriter, I can tell you it’s the life-blood of your existence. Without some form of advertising, you’ll sink. I’ve seen so many people come to me when their business is failing and they tell me they have no idea why. When I ask them about their marketing and advertising, what they often tell me is something like “I can’t afford it/can’t afford much” and that tells me it’s either too small to be effective or non-existent. More often than not, it’s the latter – non-existent.

You know, there’s not reason to not advertise. Excuses like “I can’t afford it” are lame and useless. Your business budget should always include marketing and advertising. Take some of every dollar and put it towards advertising. And there are many free ways to advertise, too (maybe we’ll talk about that next week).

Most of it you can do on a simple budget in any case. You don’t need a million dollar budget to market effectively. Just like Microsoft and Google used the viral “tell a friend” tool to spread hotmail and gmail, you can use simple techniques like that to get word out about what you do.

Make advertising a part of your business routine. Use Google AdSense, use, use your business cards – but do something. Don’t just sit there and languish because nothing is happening.

Find a way to start a wildfire.

See you again soon!
~ Annie

The Father of Guerrilla Marketing — TODAY!!

Jay Conrad Levinson, the marketing mind
responsible for the Marlboro Man, and author of
the best selling marketing book series of all
time will be answering your questions

You can get the details to listen live tonight at

and also…you be able to submit your questions
for the training…and get the Guerrilla Balance
Sheet if you haven’t for $7.

I’ll be listening,…


Annie Anderson

PS This is not the same-ol’, same-ol’ interview.

Jay rarely speaks on webcasts and it is the only
one he has scheduled so far this year. So be sure
to go now to

PPS And if you miss it, you can get the replay at as well…

Weight Loss & Marketing

Do weight loss and marketing have anything in common?


How is that?

Well, they both require commitment, they both require a system that must be followed and they both take time. This year, my plan is to go full tilt on both.

But it’s not all about weight loss, really. It’s more about a lifestyle change – exercise, healthy eating, mental clarity – they all play a part. So, to document what I’m doing for health, I’ve created a new blog called The Weight Loss Papers. You’ll find it at And I’ll continue to track my marketing progress here at internet marketing & more.

I’ve just secured an internship to learn more about internet marketing. I’ll be able to implement what I’m learning there into my own businesses. It’s not a paid internship but I think it’s going to work out well nonetheless, especially as things really get cooking with my own business efforts.

This year in addition to marketing, I’m focusing on my writing business. I’m just now beginning a new marketing campaign that promises some good results. My mentor is sure I can make upwards of $10k per month very soon. And I’m so excited about that!

What are your goals for 2008? Feel free to post in the comments or post on your own blog with a link back here. Whatever you do in 2008, remember to HAVE FUN!

~ Annie

Newbie Blogging Moron . . .

I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

It covers:

  • The best blogging techniques.
  • How to get traffic to your blog.
  • How to turn your blog into money.

I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.

Another creating products post is coming soon

Product Creation, part 3 is coming tomorrow!

Just wanted to let you know that tomorrow I will be posting the next piece in the Product Creation series. Also look for some slideshows and/or videos for all 3 modules soon. I want to give you the best chance possible to help you on the road to creating your own products.

So – don’t go anywhere! Look for that tomorrow and perhaps by this weekend, I’ll upload a free report on creating products for you. What do you think?

GTalk – silverlunace

Other blogs:

Overcome Writer’s Block – The Report

After getting several great reviews via comments and emails from readers who enjoyed my Overcome Writer’s Block series that was posted this weekend, I’ve created a downloadable report with all the posts. It’s just a simple report – 11 pages long and I think you’ll enjoy it.

You can download it via the contact form at my other site – Annie Anderson Blog. Just enter your name and email in the form, hit submit and you’ll receive an email within just a few minutes that contains the download link and password.

There’s a special bonus in the report as well. Check it out!

GTalk – silverlunace

Other blogs: